Private enterprise is the world's primary driver of wealth, employment, technological advancements, and cures for social ailments. Minerva's business major will focus on corporate and market dynamics, the strategy and mechanics behind transactions, and the operational complexity involved with taking a concept from ideation to global availability.
In their first year, Business majors complete their Cornerstone Courses.
In their second year, Business majors enroll in core courses that provide the foundation for the Business concentrations. They also take electives from core courses offered in other majors.
B110 / Market Dynamics and Product Analytics
Learn advanced analytical tools used for the intensive study of markets; study product analytics such as business-oriented conjoint and factor analysis, market efficiencies and failures analysis, product development principles, and market gap analysis.
B111 / Financial Planning, Budgeting and Modeling
Explore tools used in quantitative modeling to solve common business problems and create processes. Study aspects of the business process through a financial lens with applied modeling and scenario-based exercises. Key topics include financial returns of projects, supply chain management, human resources allocation and budgeting, networks and marketplace driven business designs, inventory, and scenario planning.
B112 / Doing Business
Analyze the political, regulatory, and societal contexts in which business gets done from a global perspective. Examine how different societies have constructed legislative and societal norm-based solutions to problems originating from real or perceived market failures. Cultural biases, labor market conditions, financial regulations, legislative systems, and international frameworks all will be addressed.
B113 / Enterprise, Design and Optimization
Develop a framework for implementing strategy and understanding the tradeoffs inherent in organizational designs. Study the interdependencies of organizational planning, design, control and implementation. Implementations of enterprise design or optimization plans are considered systematically with examinations of incentive structures, emergent effects, and cost considerations.
In their third year, Business majors select a concentration, begin taking courses within it and begin work on their capstone courses. They also take electives chosen from other Minerva courses (other concentration courses in Business, core and concentration courses in other colleges). Business offers concentrations shown in the table below.
All Business majors complete a summer practicum, and, in their fourth year, Business majors enroll in additional electives chosen from Minerva’s course offerings within or outside the major. capstone courses conclude during the fourth year as well.
|New Business Ventures||Scalable Growth||Enterprise Management|
|Brand Management||B144 / Needs Identification and Product Development||B154 / Strategic Brand Leadership||B164 / Product Evolution and Reinvention|
|Strategic Finance||B145 / Venture Initiation and Valuation||B155 / Capital Allocation and Value Creating Growth||B165 / Global Enterprise Financial Strategy|
|Managing Operational Complexity||B146 / Business Operations||B156 / Business Systems||B166 / Business Optimization|
Each row and each column of the matrix represent a different concentration, as noted above.
B144 / Needs Identification and Product Development
Build on knowledge of market research to analyze different approaches to new product design and market introduction. Delve into the conception, design, planning, and forecasting phases of new product design and market introduction.
B145 / Venture Initiation and Valuation
Evaluate new ventures and projects using discounted cash flow, real options and comparables valuation techniques. Learn how to raise capital and negotiate with investors using the venture capital process. Explore how to work within the constraints of limited resources to balance growth and profitability. Learn project finance strategies and implementation.
B146 / Business Operations
Study the entrepreneurial process from inception through early growth stages and the unique challenges of competing with highly constrained resources. Integrate financial planning, organizational design, product development, market penetration and supply chain strategies while addressing risk-reward tradeoffs.
B154 / Strategic Brand Leadership
Learn about brand and product development, including tradeoffs that businesses encounter in planning for short-term vs. long-term growth. Analyze pricing, distribution, product development and promotional strategies using tools such as scenario planning. Understand how growth requires the integration of marketing and sales, and learn how to create revenue synergies through M&A and alliances.
B155 / Capital Allocation and Value Creating Growth
Investigate how growing enterprises use their balance sheets to execute growth strategies. Apply discounted cash flow and real options to select among opportunities that create business value. Learn the role of finance in selecting and valuing appropriate M&A candidates and strategies for achieving synergy.
B156 / Business Systems
Learn strategic and tactical decision-making for the design and operation of product and service delivery systems. Consider strategies to increase competitiveness while managing risk. Compare approaches to business process outsourcing, quality management, partnering, and supply chain coordination and rationalization.
B164 / Product Evolution and Reinvention
Examine how to manage, defend, and extend brands to maximize customer loyalty and shareholder value. Utilize research tools that measure brand value and predict how brand extensions can impact a firm's overall brand capital. Apply sales management structures and incentives to focus on offerings that build long-term value.
B165 / Global Enterprise Financial Strategy
Global investing requires sophisticated tools to select among risk/return scenarios. Learn to apply these tools, which include diversification and hedging for risk reduction, appropriate capital structuring to fund growth, and dividend/share repurchase strategies to drive shareholder value. Investigate the role of private equity investing and financial engineering in modern global finance.
B166 / Business Optimization
Optimize organizational structure, processes and systems that support key business functions in large enterprises. Learn build, buy, and partner strategies, identify the major pitfalls in systems design and management, and navigate the often conflicting requirements that drive profitability. Analyze how operations and marketing collaborate to synchronize product/service availability with market potential.
B199 / Business Practicum
The Business Practicum is a paper written during the summer between the third and fourth years. The topic is approved beforehand by a Business College faculty member, who will oversee the process and grade the paper at the end of the summer. The topic is ideally, but not necessarily, associated with a summer internship or job. It combines Learning Outcomes from two or more major core or concentration courses in the Business College. This paper is practical (as opposed to totally theoretical) in its orientation.
In their fourth year, Business majors finish their Capstone Courses.