|Motivation:||Case studies in successful and failed persuasion|
|Composition I:||Crafting messages with clarity and concision|
|Modalities I:||Choosing your medium|
|Responsibility I:||Types and uses of evidence|
|Persuasiveness I:||Making an emotional connection with your audience|
|Composition II:||Effective use of structure, emphasis, and repetition|
|Persuasiveness II:||Calibrating for specific and general audiences|
|Responsibility II:||Projecting intellectual integrity, candor, and confidence|
|Modalities II:||Best practices for visual, written, and oral presentations|
|Synthesis:||Heuristics for your communication toolkit|
All classes are conducted in live, interactive video seminars via Forum, the advanced learning platform developed by Minerva. There are no lectures and with a newer computer and reliable high-speed internet connection, you can attend classes from anywhere in the world.
Be persuasive in what you say and write, regardless of the audience or situation.
With just a ten-week commitment and $1950 tuition, the Ethical Applications of Persuasive Communication short course is an effective way to improve the skills central to your professional success.
If you are interested in joining our next cohort, please email email@example.com